Festine lente

Recently, I came across a Latin phrase: festine lente. I was struck by how this applies to communication. (No, I cannot read Latin. But what I can read is the English translation of Latin.) In this case, this Latin phrase means "make haste slowly." In a time when so many of us seem to want instant change in virtually all phases of our lives where we feel change is warranted, I find wisdom in this phrase. The act of communicating, by definition, speaks to change. We communicate with another person, for instance, and things between and about us are no longer the same - even if that interaction is brief or without consequence.

 Communication also represents an accumulation of one's past interactions.  Granted, it may not always feel like it, but with each interaction or encounter comes an opportunity to build on what we know or have learned in the past and apply it to the moment. Ideally, this also helps us develop better skills to make solid connections with others. These connections do not happen instantly, but as a result of sustained communication efforts. They enable us to begin moving down a path that can and often does result in meaningful linkages or partnerships. This, then, supports the notion that effective communication or public relations is a long-term effort.

So-called instant connections are over immediately after they have been made. They are fun, exciting, and short-lived. They only have a shelf-life when effort is made by all parties to give wings to that bonding. That phase takes time and nurturing, two elements which help comprise the essence of effective communication. I would say that most, if not all of us, love the instant connection. Many of us would also agree for that moment to last requires a willingness to work, collaborate, and communicate in an open and respectful manner. This truism applies to personal as well as professional relationships.