The Beginning of Modern PR

I have always found it fascinating when two people come to the same conclusion from different perspectives. Not only does this show how various issues or topics can often be seen from more than one vantage point, it also demonstrates the differences in people themselves as well as reinforces the notion that life is filled with many converging realities. A quick example of this occurred most recently during Congressional discussions to provide support to areas of the country damaged by heavy storms. One set of officials called for greater support on the basis of their belief in the realities of climate change while another said additional assistance was needed on the basis of helping victims of the natural disasters. Two perspectives. One conclusion.

Nearly 90 yeas ago, it is such a dynamic that led to the beginning of modern public relations as we know it today. At the beginning of the twentieth century, a number of key publics were beginning to raise their voices.  At the same time, there were several major well-established entities  - primarily large corporations and the federal government - that were doing all they could to maintain their control and/or dominance over the general population. The rising publics, which included the unions, immigrants and women, wanted to be heard while those entities representing the establishment wanted to be listened to.

The opposing forces eventually came to the same conclusion that in order to get what they wanted, they needed to do a better job of reaching out to the other in ways that were strategic, well-organized, effective, and advanced their objectives. To achieve their end, the two turned to communication experts for guidance and tangible action. By initiating an array of communication strategies, these professionals began enacting measures that ultimately led to consensus, collaboration and greater visibility for the various perspectives. While such a turn did not solve or smooth over every dispute, it did remind the opposing forces that often times progress is made when people work together on the basis of what they have in common and share.