Wednesday, May 23, 2018

Black Elephant

This may sound like the set-up of a job, but it is not. What do you call a serious problem that no one wants to talk about? If you guessed, "black elephant," then go to the head of the class. Even better, you may want to consider becoming a professional communicator. To cite an example: Think of a person who is such a heavy smoker that his coughs are so extreme that he spits up blood. Now picture those around him who simply do not say anything about it. Not only is this man's circumstance the "elephant in the room," it is also an extremely serious situation. This illustrates the phrase, "black elephant." It is a serious matter that cries out for attention, yet is one that folks do not seem willing to address. Another example, at least among some, would be global warming.

All of us can think of issues within our lives that are difficult to discuss. For many, weight might be an example. Confronting it in an open way makes us feel comfortable and, no doubt, is a bit embarrassing. Consequently, often times we do not do it. In a more professional setting, it is not unusual for work places to have their own black elephants: serious matters that no one wants to discuss. An example of this might be safety hazards that are allowed to fester. Workers ignore them in the hope nothing bad will happen.

What can and should be done about this? The obvious answer is these kind of issues need to be confronted. This is where the professional communicator comes in. There are times when this professional needs to be the one who raises the awkward topics, the ones that make people squirm, angry, or both. There are even times when the big-boss does not want to raise tough topics. Professional communicators - the good ones - do not and should not allow themselves that luxury. Not only do they need to be ready to raise the tough issues, but also put forward suggestions on how best to address them. Just because black elephants may be uncommon does not mean they should be allowed to linger.    





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