The Challenge for Independents

The coronavirus continues to carry on. As a result, so, too, do the many challenges of small and independent entrepreneurs. A number of small businesses have had to close up shop and are now riding out the virus. Fortunately, the federal government is taking steps to helm them whether this storm. Still, when the day comes when the worst of the virus is behind us and a vaccine has been developed, those same small businesses will have a challenging time when it comes to restarting their engines and returning to where they once were. This will include attracting their same level of clientele they once had as well as returning to whatever profit margin they enjoyed. It won't be easy.

The same is true for independent entrepreneurs who do not store operate out of traditional store fronts or who employ many, if any, employees. Under normal times, these enterprising folks only have themselves to rely upon when it comes to promotional efforts, attracting customers, and doing the work they have been hired to do. Under the best of circumstances, all of this represents a formidable challenge. Nowadays, however, the challenge is even greater. Many independent professionals are either having to scramble like never before in order to attract clients or maintain the level of workload they require to remain solvent.

What communicate steps can these "independents" take to maintain some level of income during these times when people are either buying less or are reluctant to even leave their homes? Now more than ever independent professionals have to maintain a high level of visibility to combat the old axiom "out of sight and out of mind." What service they provide, whether it is dog walking or website design, has not vanished just because the virus has been flexing its poisonous muscles as of late. Creative use of social media can help these independent professionals remain in the minds of their customers. It can also be used to drum up new business. It is one big way of not letting the virus do any more harm then it already is.