It is that time of year when tons of commencement addresses are being given to high school and college graduates throughout the country. I confess from time to time I fantasize about giving such an address, particularly to a group of men and women who are about to enter the communication field. While I have not worked out the specific or complete text, here are some highlights I would attempt to touch on:
* As professional communicators, communication is not something that can be turned on and off. Effective communication is as fundamental to life as is effective breathing. If our lives are to enjoy any degree of quality, then making stronger, more lasting and meaningful connections with others is a baton with which we must run for as long as we have breaths in our body.
* Effective communication is a long distance run, not a sprint. We may have relationships that do not last very long, but whether they do or not, each must be treated with respect. Whether they are brief or long-term, all communication efforts leave an impression.
* Not all communication efforts will be successful or help achieve the goals we may seek. Nevertheless, it is essential that they be launched and carried out with honesty and integrity. No trickery. No deception. No shell games. How each of us communicates says volumes about us as a person. As a result, being as ethical as possible must be the banner under which we operate. When it comes to communicating, how we play the game is as important as the results we may generate. Don't let anyone tell you differently.
* Communication is a two-way street. It involves talking-with as much as talking-at. If you are not listening, then you are not adequately communicating.
* Practice. Practice. Practice. Not all communication efforts or scenarios are the same. We all change, even if it is slightly, from day to day. Don't lose sight of that. Consequently, communication should not be taken for granted.
* The nature of communication requires that you keep seeking ways to stay sharp and grow as a person and professional. The broader your own horizon the better the chances of your being able to connect with those around you.
I realize the day when I find myself standing at a podium with a room full of graduates staring at me may never come, but if it does, then my guess is these points will be as relevant then as they are now.
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