Wednesday, August 15, 2018

Panama Hats

How many people can say they have actually and held a Panama hat being sold for $7,000? Whatever the answer to that is, my name can be added to the list. At a Panama hat shop located inside the famous Royal Hawaiian Hotel in Honolulu, this treasure is waiting for some lover of hats to claim it for their own. There are, of course, other, similar Montecristi hats - all fine - in this shop but none quite like it. You may wonder, what makes this particular hat so much more special than its lesser-priced counterparts? The answer is founding in the weaving; specifically in the tightness and consistency of the weave.

I am definitely no expert on how Panama hats are made, but I do know enough to know they are made with a great deal of care. The process followed, according to the shop manager, involves hand-weaving by what he called "master artisans." Very impressive indeed. What I found most impressive is the attention to detail given in the construction of these hats. The result is, as best I can tell, are products of the highest quality regardless of whether they sell for $50 or $7,000. How bad of a pun would it be for me say, "hats off" to the folks at Montecristi and the work they do on behalf. Of their product?

Montecristi is successful because of their detailed effort. This is not unlike effective communication plans. To be as successful as possible requires much attention to detail. For instance, communicators must focus on their message in terms of its tone and presentation. At the same time, equal attention must be given to ways in which intended receivers of the message prefer receiving new information. Among communicators, it is not uncommon for more attention to be given to the best ways to send a message rather than how it might best be received. Such a shortage of detail should not be tolerated, particularly as this relates to how well people connect.

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