Wednesday, March 28, 2012

"Liberal Elite Media"

"Liberal elite media" is a refrain conservatives have been spewing for years. It feeds into the notion that media coverage has a liberal bent and, as a result, does not report the news in an objective or fair manner. You especially hear it a lot, of course, from conservative commentators. They wish their viewers and listeners to believe that it is they - and only they - who report the news without bias or any kind of agenda. This refrain also adds fuel to the notion that conservatives are being treated unjustly and therefore must intensify their loyalty to the cause of conservatism. The underlying message is this is the only way to combat the "liberal elite media."

One question I have is if there is, in fact, a "liberal elite media," does that also mean there is an "elite conservative media." Can one exist without the other? Can there be good without bad, happiness without sadness, or left without right? Interestingly, one never hears the phrase, "conservative elite media"from liberal commentators or any one else for that matter. Why not? Is it because no one has thought of it or because it does not exist? Another possibility is it is because "liberal elite media"actually does not exist except in the minds of marketing experts who are trying to generate greater listener and viewer loyalty for their conservative media outlets.

To the credit of those who thought it up, the tag line "liberal elite media" has certainly caught on to the extent it has generated a hardcore loyalty among those who disagree with or oppose anything that even comes close to being labeled "liberal." That's too bad. While I agree that news is reported with bias, my sense is that bias does not exist to serve a certain political agenda as much as it does to support a financial one on behalf of the giant companies and corporate conglomerates that own much of the media in today's world. Bottom line: profit drives news coverage far more than politics.

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